Katrika Morris

Head of Design

I’m a design leader who builds diverse and sustainable teams where creatives feel supported to grow and do their best work.

I'm Katrika, a seasoned designer leader, building and growing teams at all stages of startups. I’ve been a product designer for over 20 years, including over a decade as a design leader. I've built and led teams of product designers, content designers, and researchers, and co-led cross-functional teams of engineers, product managers, data scientists, marketing, customer service, and sales.

I specialize in creating innovative, user-centered product design teams in the SaaS startup space, balancing speed and quality. Whether it’s building a completely new company, or scaling a successful one, I focus on creating inclusive design communities where designers can learn and grow together.

I’m a customer focused design and business leader, looking for ways that technology can be used to amplify the things that make us uniquely human.

My background is in Industrial Design, Experience Design, and UX/UI design. I've built teams, business units, and companies. I've led design teams at some of the most exciting companies in the tech industry including, leading innovation teams at Microsoft focused on the future of productivity, founding an VR/AR/AI company called Moatboat, co-leading a new mid-market business for startup unicorn Gusto, and making complex SaaS products simple with the Design and Research team at Affinity.

I have a proven track record of shipping successful products that solve real user needs, and in turn, drive business. My skills shine most in new (zero-to-one) products where generative research and emerging technologies drive new ideas and business opportunities.

I'm a tech optimist who's curious about how new technologies can enhance human creativity, well-being, and potential.